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Business Leaders Make Way for Sustainability

Eco-surveys abound as think tanks and organizations across the globe are all trying to gauge how people are feeling about green these days.

The latest survey, Advancing Sustainable Prosperity, comes from Ceres, an environmental investment group.

What is sustainable prosperity? From what I gather from Ceres (pronounced series) sustainable prosperity incorporates environmental and social issues into business strategy and economic markets.

Since the survey was administered to participants at their annual conference last week (including a who's who in the corporate and enviromental sectors), respondents are likely to be involved in a for-profit business venture. Therefore the answers should be indicative of what the feeling is in the corporate world regarding environmental issues.

Of those surveyed, 80% think that climate change is the biggest sustainability challenge facing the world today; 90% said the most important issues for corporations to address are greenhouse gas emission reductions and improved energy efficiency; and 67% thought that renewable energy technology has the biggest chance at achieving sustainable prosperity.

A telling survey question that caught my eye was: "Do you agree or disagree with the following statement: 'Collaboration, such as partnerships between NGOs, companies and investors, is important for progress on sustainability issues,'" to which 79% of respondents answered "strongly agree."

Seventy-nine percent of businessminded people at the Ceres conference think that partnerships to finding solutions to environmental problems is a good idea. That is good evidence that the corporate front is changing their tune and sustainable prosperity is catching on.

Via GreenBiz

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