Offset Your Carbon Footprint - Plant a Tree in the Almighty Forest
Universal Pictures has teamed up with The Conservation Fund to create the Almighty Forest, a virtual carbon offset portal at GetOnBoardNow.com.
The site was launched in conjunction with the upcoming release of Universal's new comedy, Evan Almighty. The domain name, GetOnBoardNow.com is in reference to the movie in which Evan (Steve Carrell) is called upon by God (Morgan Freeman) to build an ark to save the world from an impending flood (check out the trailer.)
GetOnBoardNow.com visitors are invited to plant a virtual tree (for $5). That donation will go toward The Conservation Fund's efforts to plant real trees to reduce global greenhouse gas emissions. Anyone can take a video game-like tour through the virtual landscape, accompanied by a soundtrack of birds and a faint breeze. Each tree comes with a name tag, bulletin board and optional birdhouse. The site also offers green news "snippets" (which haven't been updated since April 21) and a carbon calculator.
This partnership falls in line with the production of Evan Almighty, which took part in The Conservation Fund's Go Zero program to offset their carbon footprint by planting trees. Evan Almighty director, Tom Shadyac (who also directed the Jim Carey movie Bruce Almighty) also gave the crew bikes to reduce the use of cars and donated all landscaping, lumber, windows and other reusable set construction leftovers to Habitat for Humanity.
Everyone who plants a tree before the movie hits theaters on June 22 will get their name included on the DVD.
Tags: carbon footprint, carbon offset, Climate Change, Computers and Internet, Environment, Evan Almighty, Film, Media, Steve Carrell, Universal Pictures
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May 18th, 2007 at 4:15 pm
that’s great. I am also doing a blog on Carbon Footprint and how planting trees will offset that. Feel free to check out my blog. Great Article by the way.
December 16th, 2007 at 12:53 pm
Tree planting is something that those of us with yards can do, and then more importantly take steps to make sure that they survive the ravages of nature. I understand that there are companies on line that offer people the chance to offset their carbon footprint while helping to build new sources of renewable energy such as wind turbines and farm methane projects owned by towns, small farms and native american tribes. My family has been inspired by the actions of the producers of Evan Almighty, but I want my money to make a difference!
August 12th, 2008 at 1:31 pm
[...] Plant a tree every day (I’m not Johnny Appleseed but maybe a little more gardening is in order) [...]