G4 plans to hit their target audience with an electronics waste recycling campaign, Gcycle.

Gcycle is a public awareness campaign sponsored by G4, a growing cable network geared for guys 18-34, and Earth911, an online environmental information hub, to encourage responsible disposal of e-waste.

The Gcycle campaign will launch on Earth Day (April 22) with an extensive on-air and online promotion, plus featured programming and special events dedicated to the issue. The website will host similar features to those already available on Earth911, such as a zip-code locator to find recycling tips and resources across the US.

There isn't anything up yet on the Gcycle site, but if it is anything like G4 TV this campaign will be interactive, plugged in and in your face. Unlike other e-waste campaigns that usually have to target a broad population, an advantage G4 has in this campaign is knowing their audience. They already know what appeals to their target demographic, and they know how those people relate to their electronics (and the generation of subsequent broken or obsolete electronics that become e-waste). This will make it easier to focus their message and the call to action.

While there isn't a set end date for this campaign, a lot of things like this that tie in to a specific date or event quickly lose steam shortly afterwards. I'd like to see the push continue beyond Earth Day so that all those abused video game consoles, old ipods and other gadgets can stay out of landfills.

Yahoo! Finance