Harry Potter is Going Green
Image: msnbc.comNow you can feel better about tearing through the final adventures at Hogwarts this summer. The final book in the Harry Potter series will be printed on Forest Stewardship Council (FSC) certified paper.
The Rainforest Alliance is working with children's publisher, Scholastic, to print the book using paper containing 30% post-consumer recycled content, and to make sure at least 65% of the 16,700 tons of paper needed for the initial printing of 12 million copies is FSC certified. There will also be a limited run of 100,000 copies on paper that contains 100% post-consumer content.
The Forest Stewardship Council (FSC) sets the standard for sustainable forest management. Criteria for FSC certification includes biodiversity conservation, responsible harvesting of timber, worker and land-use rights and observance of international laws and treaties.
Each Harry Potter book has increased in length over the years. The sixth book, Harry Potter and the Half Blood Prince, came in at just over 600 pages, and in the first 24 hours sold 6.9 million copies. The seventh installment, Harry Potter and the Deathly Hallows will be 784 pages and is anticipated to put up similar (if not greater) numbers in sales.
For a publisher to step up and purchase FSC certified paper and recycled content paper for a book of this magnitude is a big deal and will hopefully prompt other publishers to follow suit.
Via CSRwire.com and MSNBC
Tags: Books, Conservation, Environment, FSC, Harry Potter, JK Rowling, Rainforest Alliance, recycled paper, Scholastic, trees
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