Students at the University of Washington have recently launched a campaign to raise environmental awareness on campus.

Stickers saying, "Sustainability is Sexy" are meant to encourage people to bring their own mugs to campus cafes to reduce the use of paper cups. The UW goes through about 5000 paper cups a day. Small incentives are also being offered to encourage the use of travel mugs such as charging $1 for regular drip coffee and 10 cents off espresso drinks.

The campaign is led by student association the Young Democrats, which wanted to use sex to sell the environment and get people to act rather than the more commonly used technique of guilt. They figured they'd get more participation that way.

Via The Seattle Post-Intelligencer; Grist