Sundance Channel Goes Green
The Sundance Channel will launch a weekly block of environmental programming April 17, called THE GREEN.
THE GREEN will kick-off each block with their original documentary series, "Big Ideas for a Small Planet," which takes a look at things on "the leading edge of a new green world." The first few segments focus on alternative fuel, green building and eco-fashion. Each edition will be followed by a documentary film premiere (keeping to the green theme, of course).
To help inform their programming choices, Sundance Channel has created an advisory committee with quite a selection of notable names and organizations including: World Wildlife Fund, Apollo Alliance, Global Green (USA), TreeHugger, Robert F. Kennedy Jr. (Waterkeeper Alliance), Laurie David (StopGlobalWarming.org), and Majora Carter (Sustainable South Bronx).
The Sundance Channel, founded by Robert Redford (an offshoot of the Sundance Film Festival he also created) focuses on independent films, documentaries and original series. They've been producing and acquiring programming for THE GREEN over the past year.
Tags: Media, Robert Redford, Sundance Channel, Television
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February 17th, 2007 at 3:55 pm
I don't know if anyone else had this, but the sundance channel link didn't work. Maybe it wasn't created with the http:// ??
February 17th, 2007 at 3:58 pm
Thanks for the catch Preston, I fixed the link up, it’s good to go now!
Shea Gunther
Publisher & Director of Marketing @ Green Options
shea@greenoptions.com
April 5th, 2007 at 1:34 am
I find it funny that Sundance Channel wants to have “Green” centered shows, but when advertising them forgets to think Green. They currently have backlit posters in underground, well lit tunnels in the Grand Central Subway station in New York. You’d think all that extra electricity would be a no-no for people who want to sell us their ideas on protecting the planet.